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Brand PR
Make your brand worth remembering.
- Brand launches
- Brand storytelling
- Reputation building
- Campaign development
Visibility gets you noticed.What you do with it makes people remember you.
Hi, I'm Ayushi.
I've spent the last decade putting brands in front of the right people. Somewhere along the way, I realised that getting attention is actually the easy part.
Brands we've told stories for
The bigger question is: what happens after someone notices you?
THAT'S WHERE I COME IN.
A lot of PR starts with a list. Two hundred journalists. A press release. A few follow-ups. Fingers crossed. But I've never been very interested in doing things just because that's how they've always been done.
While running Provoqe Media, I am also training as a psychotherapist. I spent a lot of time learning about transactional analysis, covering the space between what people say, what they mean and what they're really trying to communicate. It changed the way I think about PR.
Before any media outreach and during narrative building, I want to know:
What does this brand actually believe in?
And then:
Who needs to hear it?
It sounds like a small distinction. It isn't. It's the difference between getting a piece of coverage and building a story people actually remember, talk about and come back to.
How I got here.
I started my career at Madison World and then moved to PR Pundit.
At 23, I decided to figure out what would happen if I built something of my own. I freelanced for a while, worked with different brands and eventually grew that freelance practice into Provoqe Media.
The agency is small. That's a choice I made intentionally because I'd rather work closely with a handful of brands in industries I truly understand than have a long client list where everyone gets a little less of me. I like diving deep into a business to find what the story actually is.
That's the part of PR I enjoy most.
Who I like to work with.
Founders who want their personal brand to sound like an actual person, instead of a LinkedIn template.
Purpose-driven companies with something meaningful to say.
Legacy brands that have been around for a while and want people to start paying attention again.
Consumer brands across lifestyle, beauty, wellness, tech, kids and parenting, education, F&B and FMCG.
You don't need to fit neatly into one of these categories, if there's a good story, I'm interested.
What we do.
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Media Relations
Get into the conversations that matter.
- Narrative building
- Editorial placements
- Interview management
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Thought Leadership
Turn expertise into influence.
- CEO profiling
- Opinion articles
- LinkedIn strategy
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Crisis & Issues Management
Manage the moments that make reputations.
- Crisis planning
- Media response
- Issues monitoring
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Influencer & Creator Relations
Work with voices people already trust.
- Creator partnerships
- Product seeding
- Ambassador programmes
- Social amplification
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Events & Experiences
Turn brand experiences into lasting impressions.
- Launch events
- Press previews
- HNI experiences
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Digital PR
Stay visible as people discover brands through search, social and AI.
- Online publications
- GEO-driven PR
- Podcast outreach
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Partnerships
Connect your brand with the right partners, audiences and opportunities.
- Brand collaborations
These services rarely function in isolation. The best work happens when they start talking to each other.
Why Provoqe Media?I'm quite comfortable saying no.
There are a few things I won't compromise on.
I won't take on your direct competitor just because they've offered a bigger retainer.
I won't promise you a story in a particular publication before I've spoken to the person who decides whether that story belongs there.
And I won't tell you a launch is ready when it isn't.
If your product ships in three weeks but the story hasn't been built yet, I'll probably tell you to move the date.
I'm not trying to make things difficult. I'd just much rather have you launch properly than spend a lot of money making a quiet launch look busy.
And sometimes, I'll tell you that PR isn't what you need right now.
Maybe the product needs work. Maybe the positioning isn't quite there. Maybe there's a good business hiding underneath a story that hasn't been found yet. Don't get me wrong, I'm not turning you away. I'm putting myself in your shoes and telling you where I'd start if I were in your position.
Because I don't want to take your retainer just to keep you busy. I want the work to actually move something.
If that sounds like the kind of PR you'd like to do, let's talk.
About Provoqe Media.
Give me half an hour. That's usually all it takes to get started.
Tell me about your brand. Tell me what's keeping you up at night. Tell me what you're building, where you're stuck, what you've tried, or even what you think nobody is understanding about your business.
I'll probably come back with a list. Things that could move visibility. Things that could move revenue. Stories we could build. Experiences worth creating. People worth talking to. That's not a trick or a sales exercise. It's what happens when you've been doing this for a decade, and you're curious and passionate about the thing in front of you.
But I'll also tell you when I don't think PR is the answer because I always need something to work with. The campaigns I'm proudest of have always started with brands that already had something real underneath them: a product with conviction behind it, a founder who had thought deeply about why it mattered, or an idea people hadn't quite figured out how to talk about yet.
I can find the story, shape it and share it with the right audience. But I can't manufacture something meaningful where there's nothing there.
And when there is something there, I tend to get quite invested.
That's when the fun starts.
Testimonials
What clients say
Working with Ayushi and Provoqe Media has been wonderful. Ayushi brings a balance of structure and intuition to the table, translating my goals and intent through her strategy. Every interaction felt considered, aligned, and anchored in measurable outcomes. Provoqe Media has played an important and active role in helping me refine my direction, ele- goals. It has been a partnership rooted in trust, care, and kindness, one I truly value.
Pallavii Gupta,Founder of The Kind Roastery & Brewroom.
Working with Ayushi and her team was truly a pleasure! They were attentive, thoughtful and strove to find brand relevant activities at a pace and budget that works for us. Can’t wait to work with her once again soon!
Rishabh Khosla, Business Head at Freedom Tree Design Home décor
Ayushi has been a pleasure to work with and is very committed. A clear communicator and pays attention to detail, she takes feedback well and isn’t afraid to go the extra mile. I would recommend her and vouch for her work.
Mitali Tandon Founder of Morning Fresh
Ayushi serves as the PR specialist at my company for last ten odd months , and she was able to establish an excellent relationship between our company and the public, growing our public profile and helping us achieve desired success. She’s also been instrumental for our development and implementation of our public relations ca paigns, offerings and promotions, and media manag ment. She has an excellent feel for gauging public opinion and projecting public reaction to certain campaigns.
Public relations require big picture thinking along with an eye for details, and this is the perfect description of Ayushi and what she did for our company. She comes with my highest recommendation.
Sakshi Sagaraju, Managing Director at Kazé
Ayushi is exceptionally good at what she does and always delivers more than what she promises. Ayushi is well connected and is quick and efficient at what she does. Her network is of immense value, and her public relations strategies are effective. She goes out of her way to help her clients, is a good communicator and is skilled at her field of work.
Andrea Rachel Castelino, Dermazeal Skin Clinic
I love working with Ayushi and highly recommend her for these reasons: Ayushi delivers unique and impactful initiatives; work is completed on time. She has a great network in the PR world across India & has a positive personality
Nastassja Suri, Founder of Chakra Athletica
I have known Ayushi for more than a decade now and to my knowledge, she's a committed professional who has only improved her skills over the years. Rarely the one to step back from opportunities, Ayushi has always been open to new challenges and learnings. Her communication skills and willingness to think laterally are commendable and will always be two of her strengths.
Late Priyadarshini Nandy, Journalist
It was an absolute pleasure working with you! We really appreciated the time and effort you put in during the launch of the brand in Bangalore. The team really loved your ideas, the attention to detail in the entire launch planning and especially the positive energy! Personally, I really admire your love for and involvement with the brand even two years later! I hope we get to work together again in the future.
Akansha Singh, Marketing Head – South, White Owl
Working with Ayushi has been amazing. What I appreciated most was how dependable she is. Everything she commided to, she delivered - and oeen more. Whether it was gefng us the right kind of press, helping shape the narragve, or just making sure we stayed on track, she was always on it. She’s sharp, proacgve, and super easy to work with - no fluff, just great work done well.
Hisham Syed, Marketing Lead at Ultrahuman, India
We are a startup and have been in business for little over a year. Ayushi has genuinely given our brand her heart and soul and has done her very best to put us on the radar. Be it digital or print, she has delivered well beyond our expectations. She is a transparent person, tells it as is, under promises and always over delivers. You can count on her!
Menaka Bhandary, Founder of Blown Salons, Bangalore
Working with Ayushi and the team at Provoqe Media over the past year has been a genuinely rewarding experience. From the start, they took the time to understand not just JSan, but the thinking behind it. That made the relationship feel collaborative, not transactional. What I’ve valued most is how easy they are to work with. Communication has been clear, ideas have been thoughtful, and the team has always made a genuine effort to see things through. In a restaurant, priorities change constantly, so having a PR team that can adapt while keeping coverage. Many of our conversations have helped us think about the larger story we want to build for JSan. Those discussions have been just as valuable as the coverage itself. Over the past year, we’ve seen stronger visibility for the restaurant, built meaningful relationships with the media, and become more confident in how we communicate our brand. Ayushi and her team have been thoughtful, approachable, and genuinely invested in what we’re building. I’d happily recommend Provoqe Media to anyone looking for a PR partner interested in creating long-term value, not just short-term visibility.
Chef Vishesh Jawarani, Founder, JSan
We first worked with Ayushi Guha in 2021, when we were launching Sikandar Rolls as a delivery-first kitchen — a tough brief, given we had no physical storefront to build a story around. Ayushi shaped a narrative that got us the right kind of word of mouth and audience, and that early visibility translated directly into order volumes we hadn't projected for a delivery-only launch. When we came to re-launch Tranquil post-Covid, the challenge was different but just as steep: convincing a market that had gone quiet on travel to come back to us first. Ayushi ships and got Tranquil back in front of the right audience at the right moment. What stands out across both projects is that Ayushi doesn't run a generic playbook — she understood that a delivery kitchen and a resort need completely different stories, and built each one from scratch. We'd work with her again without hesitation.
Nakul Rajaram, Director at Aswati Inns Pvt. Ltd (Aswati inn houses the legacy restaurant Ebony, 13th floor, ASEAN and their latest Sikandar rolls)
As a small, sustainability-focused architecture firm based in Bangalore, we hadn't approached mainstream media for publications in over a decade. Naturally, we were a little wary and unsure of how to even begin, or who to approach. Ayushi came into the picture initially through a personal connection, but it was her professional competence that truly took things forward. Two things stood out for us. First, her ability to vet potential clearly and decisively, she would tell us directly what was possible and what wasn't, with no false promises. Second, once she saw genuine potential in a project, her ability to actually make things happen: drawing on a wide network to connect with the right media houses and seeing the publication through to completion. In a media landscape as cluttered as it is today, it's genuinely rare to find someone who assesses a project honestly, believes in it, and then follows through rather than simply looking at it as a transaction. We came away with a publication we're proud of, and more importantly, with real trust in the process. Our brief with Ayushi was that we wanted a project to be featured. We got an exclusive. We got another added coverage once the exclusive happened and we were happy clients.
Sharanya Iyer, Co-founder of dwell Umai