Leap.club
Driving sign-ups and app memberships for a leading women’s networking platform through curated influencer strategy.
Client
Leap.club
Services Delivered
Influencer Marketing, Strategic Outreach, Creative Translation
Talent Leveraged
Zeenat Aman, Sayani Gupta
The Objective
Leap.club, India's foremost networking platform exclusively for women, sought to rapidly expand its visibility and convert awareness into solid app memberships. The goal was to launch an authoritative ad film campaign that resonated with the ambitious, modern professional woman, bringing legendary cultural icons into the digital frontier.
The Strategy
Our mandate at Provoqe Media was clear: architect a seamless execution pipeline for the campaign's massive influencer rollout. We spearheaded a multi-tiered outreach strategy.
- check_circle Onboarded 20 high-priority influencers aligning perfectly with the brand’s professional, women-led philosophy.
- check_circle Built robust creative briefs and strict campaign guidelines to ensure visual consistency across isolated talent networks.
The Impact
The final campaign achieved immense cut-through via strategic positioning. Featuring legacy actress Zeenat Aman alongside Sayani Gupta, the film drove explosive sign-ups. The cascading influencer strategy magnified this visibility exponentially.